Selected Projects
local seo
ai visibility
content seo
Every client we work with gets a strategy built around their specific market, their specific services, and the patients already searching for what they offer. These are real businesses, rankings, growth we built through SEO that compounds over time.
Our Work Speaks for Itself.
- Ranked top 3 in the Google Maps Pack for all major services within 3 months — including weight loss and Botox searches in her area
- Went from zero organic visibility to a steady stream of new local patients finding her without a referral
- Hired a new injector to keep up with the increase in demand
- Expanded her IV therapy suite in response to new client requests for those services
- Built a review presence that actively works for her — not sitting in a document in her inbox
Outcomes
- Fully rebuilt and redesigned her website with clear site architecture, individual service pages, and direct booking links for every treatment
- Added all missing services with optimized copy written around the specific keywords her ideal local patients were searching
- Implemented full technical SEO — schema markup, headers, meta descriptions, image optimization, and site speed improvements
- Corrected and fully optimized her Google Business Profile — updated address, fixed business name, added all services, products, and booking links
- Recovered and published her hidden review library and implemented a staff-facing review generation strategy to keep them coming in consistently
- Targeted both broad local keywords and the specific niche keywords we knew she could win quickly given her market and competition level
Strategy
- Website was poorly organized with the majority of services missing entirely — what existed was listed on a single page with no structure
- Google Business Profile had critical errors including an outdated address from a previous location and an incorrect business name
- Dozens of strong Google reviews were sitting in a document in her email — never published, never working for her
- Zero presence in local search for any significant keyword — all new clients came through personal referrals
- No booking links, no service-specific pages, no pathway for a new patient to find her and convert on their own
Challenges
Jenny built Five One Five Wellness & Aesthetics on skill, heart, and word of mouth. She had a loyal client base, glowing reviews, and a full suite of aesthetic and IV therapy services — but almost none of it existed online. Her website was disorganized, most of her services weren't even listed, and her Google Business Profile had outdated information from a previous location. She was invisible to anyone who didn't already know her name.
515 wellness
- Ranked #1 in the Google Maps Pack for "HOCATT Ankeny" and "muscle testing Ankeny"
- Now beginning to rank for broader searches like "sauna near me" — expanding her reach beyond specialty seekers
- Strong and growing Google review presence built through a consistent review generation strategy
- Added a new nurse practitioner to the practice as patient volume grew
- Expanding into comprehensive blood and hormone testing — new services made possible by the stable, growing client base SEO helped build
- The sauna — her most accessible service — is now a steady revenue driver bringing in new clients who become long-term patients
Outcomes
- Rebuilt and reorganized her website with clear service architecture and dedicated pages for each offering
- Wrote optimized copy around specialty keywords her competitors weren't targeting — starting with high-specificity searches like "HOCATT Ankeny" and "muscle testing Ankeny" to win rankings fast
- Fully optimized her Google Business Profile with the right categories, services, and keyword-rich descriptions
- Implemented a review generation strategy that has since built a strong and growing Google review presence
- Layered in broader keyword targets as her authority grew — moving from niche specialty searches toward higher-volume terms like "sauna near me"
- Prioritized her sauna as the lowest-friction entry point for new clients — optimizing it for both discoverability and ease of booking
Strategy
- Website had minimal content with all services listed on a single page — offerings were unclear and difficult to navigate
- Specialty services like HOCATT and muscle testing had no dedicated pages and no keyword presence whatsoever
- Google Business Profile had no optimized categories, services, or keywords — completely unconfigured
- All new clients came through referrals — zero organic or local search traffic
- As a newer practice, building credibility and visibility simultaneously was critical to sustainable growth
Challenges
Next Project
Last Project
Amanda opened Deeply Rooted Healing with a clear vision — a holistic health and wellness practice that went deeper than conventional care. She had a growing client base, a genuinely unique suite of specialty services, and the kind of practitioner passion that keeps patients coming back. But online, none of that existed. Her website was thin, her offerings were unclear, and her Google Business Profile was doing nothing for her. New clients only found her because someone they trusted told them to.
deepl rooted healing ia
- Ranked top 3 in the Google Maps Pack for play therapy in just 3 weeks — one of their most competitive target keywords
- Now ranking for EMDR, family counseling, therapist searches, and more across their market
- Every therapist on the team has a dedicated page that ranks, converts, and tells their story
- Hired 3 new therapists as patient volume and booking requests grew across the team
- Continuing to build their local presence and expand their team — helping more people in their community access the right care
- Each ranking improvement translates to an estimated 2-3 new clients per month per keyword
Outcomes
- Fully rebuilt and reorganized the entire site architecture — approximately 20 pages total built from the ground up
- Created individual profile pages for all 12 therapists featuring their background, specialties, treatment modalities, and whether they were accepting new clients
- Built out dedicated service pages for every modality and specialty the practice offers — couples counseling, EMDR, play therapy, family therapy, and more
- Added condition and concern-based content targeting the specific searches patients use — anxiety, trauma, PTSD, boundary setting, relationship issues
- Fully optimized their Google Business Profile with all available categories, services, and keyword-rich descriptions
- Targeted lowest-hanging-fruit keywords for fast wins while building toward longer-term competitive rankings simultaneously
- Play therapy — a competitive keyword — went from rank 15.9 to top 3 in just 3 weeks
Strategy
- Website design didn't reflect the practice's philosophy, diversity of team, or breadth of services
- 12 therapists on staff but only the founder was consistently featured — the rest were essentially invisible online
- Not ranking for the majority of services they offered including couples counseling, EMDR, and play therapy
- Google Business Profile was incomplete with no service or keyword optimization
- No individual pages for team members — no way for patients to find a therapist by specialty, availability, or approach
- No content targeting the conditions and concerns their patients actually search for — anxiety, trauma, boundary setting, and more
Challenges
Next Project
Last Project
Cara built Healing Rock Counseling around a powerful vision — a diverse team of therapists offering a wide range of specialties, modalities, and approaches so every patient could find exactly the right fit. The practice had grown to 12 therapists. The website showed almost none of it. Their design didn't reflect their philosophy, their team wasn't featured, and the majority of their services had no online presence at all. Patients searching for EMDR, play therapy, or couples counseling in their area weren't finding Healing Rock — even though Healing Rock was exactly what they were looking for.
healing rock ia
Book a call and we’ll show you the roadmap to get more cases. Here’s what we’ll cover: